A Group of Consumers Who Respond in a Similar Way

question 79

Multiple Choice

A group of consumers who respond in a similar way to a given set of marketing efforts is the company's ________.

• A)value chain
• B)market segment
• C)strategic business unit
• D)business portfolio
• E)cash cow

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Definitions:

Utilitarian Theory

A normative ethical theory that suggests the best action is the one that maximizes utility, typically defined as that which produces the greatest well-being of the greatest number of people.

Public Policy

The principles and actions adopted or proposed by a government or organization to address public issues, concerns, or the welfare of the community.

Justified Punishment

A penalty deemed appropriate and rightful, given in response to a violation of laws or ethical standards.

Greater Balance

The concept of achieving a more equitable or harmonious distribution in various aspects of life or systems.