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Discuss the Four Ps of the Typical Marketing Mix

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Essay

Discuss the four Ps of the typical marketing mix.Some people consider that there should be more than four aspects to the marketing mix.Suggest two additional aspects that the marketing mix could include.


Definitions:

Consumption

Consumption represents the use of goods and services by households, which is a primary component in calculating a nation's gross domestic product.

Lottery

A form of gambling that involves the drawing of numbers at random for a prize, often conducted by states or organizations.

Interest Rate

The percentage of a sum of money charged for its use, typically expressed as an annual percentage rate.

Income

The financial gain or money received by an individual or entity, typically through wages, investments, or business operations.

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