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Raintree Developers Has Been Using the Marketing ROI Method to Assess

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Essay

Raintree Developers has been using the marketing ROI method to assess its marketing performance for the past few years.Explain why this method may not accurately reflect the company's performance and what Raintree can use to better estimate its performance.


Definitions:

Rational Appeal

A persuasive strategy that utilizes logical arguments and factual evidence to convince an audience.

Factual Material

Information or content based on facts, real events, and data, without any fabricated elements.

Sensational Words

Words or phrases designed to evoke strong, often exaggerated emotions or interest in the audience.

We-Viewpoint

An approach to communication that prioritizes inclusiveness and shared goals, frequently employing pronouns like "we" and "us."

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