Which of the Following Measures the Profits Generated by Investments

question 28

Multiple Choice

Which of the following measures the profits generated by investments in marketing activities?

• A)SWOT analysis
• B)the BCG matrix
• C)the growth/share matrix
• D)marketing ROI
• E)the product/market expansion grid

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Definitions:

Allocation Base

An allocation base is a measure or quantity (like direct labor hours or machine hours) that is used to assign costs in an equitable manner.

Overhead Costs

Expenses associated with running a business that cannot be directly attributed to a specific product or service, such as rent, utilities, and administrative expenses.

Plantwide Overhead Rate

A single overhead rate applied to all production activities, calculated by dividing the total factory overhead by an allocation base, such as direct labor hours.

Direct Labor Hours

The total hours of labor directly involved in the manufacturing or production process of goods and services.