Which of the Following Is a Characteristic of the Millennials

question 107

Multiple Choice

Which of the following is a characteristic of the Millennials with regard to mass marketing?

• A)Companies typically favor mass marketing, rather than market segmentation, as a marketing technique for this generation.
• B)They do very little research before buying new products and services.
• C)The use of traditional marketing methods, like direct selling, have been highly successful with the Millennials.
• D)They like to seek out product information and engage in two-way brand conversations.
• E)They typically avoid using technology as a mode of buying products.

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Definitions:

Frequent Buyer

An individual or entity that consistently purchases goods or services from a particular company, often benefiting from loyalty programs.

Fraudulently Induces

Fraudulently induces refers to the act of deceitfully convincing someone to act, usually to enter into a contract, by misrepresenting material facts or by concealment.

Common Law

A collection of legal principles established by judicial decisions, instead of being formulated through legislative processes or documented in formal statutes.

Statutory Law

Laws enacted by a legislative body, such as Congress or a state legislature, that governs society and is codified in statutes.