Which of the Following Represents a Change in the Technological

question 26

Multiple Choice

Which of the following represents a change in the technological dimension of the macroenvironment of a marketing firm?

• A)increased use of cause-related marketing
• B)increased use of RFID system to track products
• C)increased need to comply with government regulations on environment sustainability
• D)increased use of value marketing
• E)increased need to engage in mass marketing over market segmentation