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Markwin Electronics Is a Company That Only Sells Products Online

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Markwin Electronics is a company that only sells products online.Orders are taken through an interactive Web site,and the goods are shipped out through a small warehouse the company owns.Markwin employees also handle the shipment of goods to the desired destinations.How can marketing intermediaries help Markwin expand its business?


Definitions:

Hidden Information

Circumstances in which one party in a transaction has access to more or better information than the other party, potentially leading to an imbalance in decision-making or exploitation.

Moral Hazard

A situation where one party is more likely to take risks because another party bears the cost of those risks.

All-You-Can-Eat Buffets

Dining establishments offering customers the opportunity to eat unlimited amounts of food for a fixed price.

Heavier

Describes an object that has a greater weight compared to another object or relative to what is typical.

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