Which of the Following Is a Characteristic of the Millennials

question 107

Multiple Choice

Which of the following is a characteristic of the Millennials with regard to mass marketing?

• A)Companies typically favor mass marketing, rather than market segmentation, as a marketing technique for this generation.
• B)They do very little research before buying new products and services.
• C)The use of traditional marketing methods, like direct selling, have been highly successful with the Millennials.
• D)They like to seek out product information and engage in two-way brand conversations.
• E)They typically avoid using technology as a mode of buying products.

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Definitions:

Future Events

Occurrences or situations that are expected or anticipated to happen in a time following the present.

Organization Corollary

A principle within Kelly's personal construct theory that suggests individuals organize their interpretations of the world into hierarchies to understand it.

Subordinate Constructs

In personal construct psychology, these are narrower, more specific beliefs that fall under broader, more general personal constructs, helping individuals understand their world.

Isolated

Detached or separated from others, often used to describe someone or something that is alone or remote.