Which of the Following Represents a Change in the Technological

question 26

Multiple Choice

Which of the following represents a change in the technological dimension of the macroenvironment of a marketing firm?

• A)increased use of cause-related marketing
• B)increased use of RFID system to track products
• C)increased need to comply with government regulations on environment sustainability
• D)increased use of value marketing
• E)increased need to engage in mass marketing over market segmentation

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Definitions:

Compounded Annually

Interest calculated on the initial principal and also on the accumulated interest from previous periods within a year.

Home Ownership Savings Plan (HOSP)

A savings plan designed to help individuals accumulate funds towards the purchase of a home.

Quarterly

Occurring every three months or constituting one-fourth of a year.

Compounded Semi-Annually

Interest is calculated and added to the principal twice a year.