Coolers Has Come Up with the Product Idea of a New

question 98

Multiple Choice

Coolers has come up with the product idea of a new soft-drink that will have the lowest calorie count among all the competing products in this range.Which of the following types of research should Coolers use to identify the demographic group that would be their target market for this product?

• A)observational research
• B)archival research
• C)causal research
• D)experimental research
• E)descriptive research

---

Definitions:

Capital Investment Funds

Financial resources that are used by a company to purchase physical assets like property, industrial buildings, or equipment.

Capital Rationing

The situation that exists if a firm has positive Net Present Value projects but cannot find the necessary financing.

Marginal Costs

The change in total production cost that arises when the quantity produced is incremented by one unit, reflecting the cost of producing one additional unit of a good.

Incremental Costs

Costs that change or increase depending on the decisions made by a company, such as starting a new production process or producing more units of a product.