When Managers Use Small Convenience Samples Such as Asking Customers

question 18

Multiple Choice

When managers use small convenience samples such as asking customers what they think or inviting a small group out to lunch to get reactions,they are using ________.

• A)informal surveys
• B)experiments
• C)neuromarketing
• D)direct marketing
• E)data mining

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Definitions:

National Income

The total value of all goods and services produced by a country's economy over a specific period, usually measured annually.

Richest Tenth

The segment of a population that represents the highest 10% in terms of wealth or income.

Poorest Fifth

The segment of a population that falls within the lowest 20% in terms of income distribution.

Richest Half

The segment of a society that holds more than 50% of its wealth.