Marketers Can Obtain Needed Information from Internal Data,marketing Intelligence,and Marketing

question 8

Essay

Marketers can obtain needed information from internal data,marketing intelligence,and marketing research.Explain some common sources for each of these.

---

Definitions:

Equity

Ownership interest in a company, represented by shares, which gives shareholders a claim on part of the company's assets and earnings.

Equity Financed

The method of raising capital through the sale of shares in a company.

Retained Earnings

The portion of a company’s profit that is held back and not distributed to shareholders as dividends, to be reinvested in the business.

EBIT

Earnings Before Interest and Taxes - an indicator of a company's profitability that calculates income without tax expenses and interest expenses.