Which of the Following Is True with Regard to a Good

question 74

Multiple Choice

Which of the following is true with regard to a good MIS?

• A)It solely aims at maximizing the amount of data that is generated irrespective of feasibility or requirements.
• B)It typically uses only external sources of data for conducting marketing research.
• C)It consists of people and procedures dedicated to the assessment and generation of customer insights.
• D)It reduces the role of marketing managers in the strategic planning process by holding them responsible for marketing research only.
• E)It eliminates the need to assess the marketing information needs of the organization before developing the research plan.

---

Definitions:

Evolutionary History

A chronicle of the development and changes in populations or organisms over generations.

Three-Domain System

Classification system that places all organisms into one of three large domains—Bacteria, Archaea, and Eukarya.

Archaea

A domain of single-celled microorganisms without a nucleus, distinct from bacteria and eukaryotes, often found in extreme environments.

Eukarya

One of the three domains of life, consisting of organisms with cells characterized by a nucleus enclosed within membranes.