Amex Retail Is a Small Retail Chain That Is a Facing

question 31

Multiple Choice

Amex Retail is a small retail chain that is a facing a drop in sales following a hike in prices of some of its most popular goods.The company is currently cash-strapped and needs a quick and efficient way to determine the specific products that are responsible for this drop in sales.Amex retail should ________ as it would be the cheapest and most effective solution to Amex Retail's current requirements.

• A)utilize external agencies and partners
• B)seek marketing intelligence inputs from high-end firms
• C)seek information regarding the strategy adopted by competitors
• D)utilize its internal databases for sales figures
• E)hire a reputed marketing research firm

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Definitions:

Conservation

The practice of protecting the natural environment and preserving resources by managing and using them responsibly to prevent depletion.

Present Value

Today’s value of some amount of money that is to be received sometime in the future.

$50 Barrel

A pricing level for a barrel of crude oil, often used as a reference for energy market analysis and economic forecasting.

Extracting Oil

The process of removing crude oil from the earth through drilling or other methods to use as an energy source or in various industrial applications.