What Is the First Step in the Marketing Research Process

question 23

Multiple Choice

What is the first step in the marketing research process?

• A)developing a marketing information system
• B)defining the problem and research objectives
• C)developing the research plan for collecting information
• D)implementing the research plan
• E)interpreting data and deciding on type of research

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Definitions:

Cognitive Search

The process by which individuals use their mental capabilities to actively seek out and process information relevant to their needs or inquiries.

Marketer-dominated Sources

Information or promotional content created and disseminated by marketers or brands, aimed at influencing consumer perceptions or behaviors.

Relational Sources

Information about products or services that comes from personal relationships, such as friends, family, or colleagues.

Public Sources

Information available from non-confidential sources, such as government publications, libraries, and the Internet, that can be accessed by the general public.