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What Are the Two Main Types of Research Instruments Used

question 64

Multiple Choice

What are the two main types of research instruments used to collect primary data?


Definitions:

Online Marketing

The practice of leveraging web-based channels to distribute a message about a company’s brand, products, or services to its potential customers.

FTC

The Federal Trade Commission, an independent agency of the United States government, established to prevent anticompetitive, deceptive, and unfair business practices through law enforcement, advocacy, and education.

Native Advertising

A form of advertising that matches the form and function of the platform upon which it appears, often blending in with natural content.

Pop Up

A form of temporary retail space or advertisement that appears in unexpected places for a short period of time.

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