When Managers Use Small Convenience Samples Such as Asking Customers

question 18

Multiple Choice

When managers use small convenience samples such as asking customers what they think or inviting a small group out to lunch to get reactions,they are using ________.

• A)informal surveys
• B)experiments
• C)neuromarketing
• D)direct marketing
• E)data mining

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Definitions:

Opportunity Cost

The cost of forgoing the next best alternative when making a decision; represents the benefits that could have been received by choosing the alternative.

Revenue Forgone

Potential income not earned or lost by choosing an alternative action, representing the opportunity cost of decisions.

Total Cost Method

A accounting approach that involves direct costs, indirect costs, and fixed and variable expenses to determine the overall cost of a product.

Manufacturing Costs

Expenses directly associated with the production of goods, including materials, labor, and overhead.