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Primary data can usually be obtained more quickly and at a lower cost than secondary data.
Q14: Explain the major types of buying situations.
Q18: _ products are consumer products and services
Q30: A company's increasing its sales in a
Q31: The societal marketing challenge for makers of
Q32: As international trade barriers come down and
Q75: How is secondary data gathered?
Q77: Should a company use the BCG matrix
Q83: _ is the degree to which the
Q83: _ costs are the sum of the
Q93: Explain the whole-channel view of the distribution