A Shoe Company Uses Ads Featuring the Members of a Country

question 95

Multiple Choice

A shoe company uses ads featuring the members of a country music band knowing that the band's fans will see the members wearing the company's shoes and will want to wear the same shoes.In this case,the band is a(n) ________ for its fans.

• A)membership group
• B)reference group
• C)laggard
• D)early adopter
• E)late majority

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Definitions:

Corporate Secrets

Confidential information that provides a company with a competitive edge and is not disclosed to the general public.

Blackmail or Extort

The act of demanding payment or another benefit from someone in return for not revealing compromising or damaging information about them.

Unethical or Illegal Actions

Behaviors or decisions that are morally wrong and/or violate legal standards, typically involving misuse of power or resources.

Competing Firms

Competing firms are businesses that operate in the same market, offering similar products or services to the same customer base, and thus compete for market share, sales, and leadership in their industry.