What Type of Marketing Refers to Marketing That Involves Enlisting

question 31

Multiple Choice

What type of marketing refers to marketing that involves enlisting or even creating opinion leaders to serve as brand ambassadors who spread the word about a company's products?

• A)social marketing
• B)traditional marketing
• C)buzz marketing
• D)direct marketing
• E)values marketing

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Definitions:

Consciousness

The state of being awake and aware of one's surroundings and everything in one's mind at a given moment.

Behaviour

The actions, reactions, or mannerisms made by an organism, individual, or system in response to the environment or stimuli.

Applied Psychology

The use of psychological principles and theories to solve real-world problems, including in areas such as health, education, and business.

Functionalism

A theory in social sciences that emphasizes the functional role of elements within a structure, examining how they contribute to the coherence and stability of a system.