Simone Purchased Two Bottles of Wine from Vineyards in Bordeaux

question 56

Multiple Choice

Simone purchased two bottles of wine from vineyards in Bordeaux.When asked her opinion of the wines,she said the Pontet Canet tasted like alcoholic grape juice,but the Chateau Margaux had a crisp taste that she really enjoyed.These statements were made during the ________ stage of the purchase decision.

• A)information search
• B)situational analysis
• C)alternative evaluation
• D)purchase decision
• E)postpurchase behavior

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Definitions:

Ethernet

A family of technologies for local area networks (LANs) that facilitates the interconnection of computers and devices.

LAN

Short for Local Area Network, a computer network that interconnects computers within a limited area such as a residence, school, or office building.

Internet

A global system of interconnected computer networks that use the Internet Protocol suite (TCP/IP) to communicate between networks and devices.

DSL

Digital Subscriber Line; a family of technologies that provide internet access by transmitting digital data over the wires of a local telephone network.