Demographic Variables Are the Most Popular Bases for Segmenting Customer

question 89

Multiple Choice

Demographic variables are the most popular bases for segmenting customer groups because they ________.

• A)create smaller segments
• B)create more easily reached segments
• C)do not involve stereotypes
• D)are easier to measure
• E)involve fewer attributes to consider

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Definitions:

Cardiac Rehabilitation

A customized program of exercise, education, and support to help patients recover after a heart attack, surgery, or other heart conditions.

Myocardial Infarction

Medical term for a heart attack, resulting from the interruption of blood supply to part of the heart, causing heart cells to die.

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