At One Time,Miller Beer Was Known as the "Champagne of Bottled

question 7

Multiple Choice

At one time,Miller Beer was known as the "champagne of bottled beer." Unfortunately,Miller drinkers did not drink much beer.To increase sales,Miller was repositioned to attract the members of the middle-working class.What is this segmentation method called?

• A)user status
• B)usage rate
• C)benefit
• D)behavioral
• E)psychographic

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Definitions:

Shaping

A method used in behavior therapy and training that involves reinforcing successive approximations of a target behavior until the desired behavior is achieved.

Spontaneous Recovery

A phenomenon in psychology where a previously extinguished response re-emerges after a period of no exposure to the conditioned stimulus.

Positive Reinforcer

An event or item that, when presented after a behavior, increases the likelihood of that behavior occurring again.

Negative Reinforcer

A stimulus whose removal after a particular behavior increases the likelihood of that behavior occurring again in the future.