Your Current Assignment at York Foods Is to Find the Major

question 87

Multiple Choice

Your current assignment at York Foods is to find the major advantages people look for in product classes,the kinds of people who look for each advantage,and the major brands that deliver each advantage.What is this segmentation method called?

• A)benefits sought
• B)user status
• C)age and life cycle
• D)USP
• E)psychographic

---

Definitions:

Treatments

Interventions or conditions that researchers apply to experimental units or subjects to observe their effect on outcomes.

Level of Significance

A threshold of probability set before testing hypotheses, below which the null hypothesis is rejected.

Treatments

Specific conditions applied to the participants or subjects in an experimental study.

Total

The sum of all values in a set of numbers.