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When Port Orleans Shipping Uses Segmented Marketing,it Targets Several Segments

question 54

Multiple Choice

When Port Orleans Shipping uses segmented marketing,it targets several segments and designs separate offers for each one.This approach is called ________ marketing.


Definitions:

Natural Law

a philosophy proposing that certain rights or values are inherent by virtue of human nature and can be universally understood through human reason.

Social Values

Principles and standards shared by a community that guide behavior and influence societal norms and the functioning of social institutions.

Ordinances

Local laws or regulations enacted by municipal governments to govern behavior and activities within their jurisdiction.

Municipalities

Political subdivisions within a state that have their own government and typically encompass cities, towns, or villages.

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