Procter & Gamble Sells Six Brands of Laundry Detergent in the United

question 49

Multiple Choice

Procter & Gamble sells six brands of laundry detergent in the United States,each designed for one of six laundry segments Procter & Gamble has identified.Together,these six brands take four times the market share of Procter & Gamble's nearest competitor.Which of the following is a disadvantage of Procter & Gamble's differentiated marketing strategy?

• A)lost sales that would have been made with an undifferentiated marketing strategy across all segments
• B)lost customer loyalty due to lack of brand loyalty
• C)increased costs for separate marketing plans for each brand
• D)other suppliers controlling pricing
• E)lack of resources to succeed in an attractive segment

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Definitions:

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The use of motor vehicles such as tanks, trucks, and armored vehicles in combat operations to enhance mobility, speed, and firepower.

Enigma Machine

A device used by the German military during World War II for encrypting communications, which was later deciphered by Allied cryptologists.

Ghettos

Urban areas historically designated for specific ethnic or religious communities, often associated with restrictions, isolation, and socioeconomic hardship.

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Individuals who were forced to work without pay, often under harsh conditions, as a result of being enslaved.