As You Like It Inc

question 9

Multiple Choice

As You Like It Inc.customizes its offers to each individual consumer.This practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________.

• A)niche marketing
• B)micromarketing
• C)variable marketing
• D)geographically dispersed marketing
• E)undifferentiated marketing

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Definitions:

Sherman Act

A foundational antitrust law in the United States aimed at promoting competition by prohibiting monopolies and unfair business practices.

Antitrust Law

A body of laws and regulations aimed at promoting business competition and preventing unfair business practices such as monopolies, cartels, and mergers that limit competition.

Competition

The rivalry among businesses to attract customers, increase sales, and develop innovative products and services.

Sherman Act

A landmark federal statute in antitrust law passed by Congress in 1890, which prohibits monopolistic practices and promotes competitive markets.