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As Cruise Ships International Currently Has Limited Financial and Personnel

question 37

True/False

As Cruise Ships International currently has limited financial and personnel resources,it should avoid concentrated or niche marketing until resources are again substantial.


Definitions:

Informational Influence

describes the effect on an individual's behavior that occurs when they accept information from others as evidence about reality, leading to conformity.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms, values, or expectations.

Collective Identities

Refers to the shared sense of belonging to a group, which shapes members' perceptions, actions, and interactions.

Asch Situation

A social psychology experiment by Solomon Asch that demonstrated the influence of group pressure on conforming.

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