Demographic Variables Are the Most Popular Bases for Segmenting Customer

question 89

Multiple Choice

Demographic variables are the most popular bases for segmenting customer groups because they ________.

• A)create smaller segments
• B)create more easily reached segments
• C)do not involve stereotypes
• D)are easier to measure
• E)involve fewer attributes to consider

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Capable of being proven true or accurate through evidence or demonstration.

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The scientific investigation of actions or reactions of humans or animals in response to external or internal stimuli.

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The state of being awake and aware of one's surroundings, thoughts, feelings, and self.

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A professional specializing in the study of mind and behavior, including aspects of conscious and unconscious experience as well as thought and emotion.