The Market Segments Your Company Is Targeting Are Conceptually Distinguishable

question 70

Multiple Choice

The market segments your company is targeting are conceptually distinguishable and respond distinctively to various marketing mix elements and programs.Therefore,these segments are ________.

• A)accessible
• B)measurable
• C)reachable
• D)differentiable
• E)observable

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Definitions:

OTC Market

Over-The-Counter Market; a decentralized market where securities not listed on formal exchanges are traded directly between parties.

Sole Proprietorship

A company controlled and managed by one person, with the individual and the company being legally regarded as the same entity.

General Partnership

A type of business partnership where all partners share both profits and liabilities equally unless a different arrangement is agreed.

Characteristics

Fundamental attributes or properties that define or distinguish an entity or concept.