Mass Marketers,such as Target and Venture Stores,often Ignore Market Segment

question 13

Multiple Choice

Mass marketers,such as Target and Venture Stores,often ignore market segment differences and target the whole market with one offer.What is their approach to segmentation?

• A)undifferentiated marketing
• B)differentiated marketing
• C)markets-of-one marketing
• D)concentrated marketing
• E)micromarketing