The Use of Commercial Marketing Concepts and Tools in Programs

question 88

Multiple Choice

The use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well-being and that of their community is called ________ marketing.

• A)advocacy
• B)associative
• C)organizational
• D)social
• E)integrative

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Definitions:

Contestable Market

A market structure where there is freedom of entry and exit, making it possible for new competitors to enter the market easily.

Invested Capital

The total amount of money that has been invested in the assets and operations of a business or project, including both equity and debt financing.

Exit

The act of leaving or withdrawing from a situation, market, or agreement, often used in the context of businesses ceasing operations or investors selling off their stake.

Average Total Cost

The total cost of production divided by the number of units produced, indicating the cost per unit of output.