Examlex
Which of the following is a desirable quality for a brand name?
Secondary Reinforcer
A stimulus that becomes reinforcing through its association with a primary reinforcer, such as money earning its value through its exchange for food or other needs.
Primary Reinforcer
A stimulus that is naturally rewarding and satisfying, such as food or water, which does not require learning to become desirable.
Negative Reinforcement
A process in behavioral psychology where a response is strengthened because it is followed by the removal of an unpleasant stimulus.
Punishment
A method of behavior modification that involves the application of undesirable consequences in order to reduce the occurrence of a particular behavior.
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