Explain, with Examples, the Four Characteristics of Services That a Company

question 59

Essay

Explain, with examples, the four characteristics of services that a company must consider when designing marketing programs.

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Definitions:

Critical Thinking

The objective analysis and evaluation of an issue in order to form a judgment.

Whole-concept Processing

An approach in cognitive science suggesting people perceive and interpret complex information as complete wholes rather than breaking it down into component parts.

Code-based Processing

Involves deciphering information based on symbolic systems or codes, such as language or mathematics.

Information Processing Approach

describes a cognitive psychology theory that likens human thought processes to the operations of a computer, focusing on how information is taken in, processed, stored, and retrieved.