Benny's,a Leading Producer of Ketchups and Jams,experienced a Rapid Decline

question 63

Multiple Choice

Benny's,a leading producer of ketchups and jams,experienced a rapid decline in sales in the early 1990s.To regain its market share,Benny's released new flavors like kiwi and litchi for jams and Italian Sundried Tomatoes and Mexican Hot Chilly for ketchups.Benny's aimed to regain its market share by ________ in this scenario.

• A)modifying the sales strategy
• B)modifying the pricing strategy
• C)modifying the distribution channels
• D)modifying the product features
• E)modifying the promotional mix

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Definitions:

Price Reductions

A strategy where businesses lower the prices of their goods or services to increase demand or sales.

Marginal Cost

The increase in total production cost that arises from producing one additional unit of a product or service.

Pure Monopolist

A market situation where a single company or entity exclusively offers a particular product or service, with no close substitutes.

Incremental Sales

Additional sales generated by a company beyond its current sales volume, often as a result of specific marketing actions or promotions.