Woolies Is a Large Consumer Goods Company That Has Been

question 54

Essay

Woolies is a large consumer goods company that has been experiencing a decline in sales over the last three quarters.At the next monthly operations cycle,the marketing manager has been asked to brief the marketing team about potential strategies they can use to rectify their current situation.Describe any three public policy issues or regulations that the marketing manager should encourage his team to consider as they make decisions about adding or dropping products.

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Definitions:

Income

Cash inflows that occur on a routine basis, originating from employment or investing.

Resources

Refers to the inputs used in the production of goods and services, including natural, human, and capital resources.

Lower-Income Individuals

Persons or families who earn significantly less than the average income for their community or country, often facing financial challenges.

Choices

The act of selecting among available options or actions in decision-making processes.