Tavera Is a Large Automobile Company That Saw Performance Decline

question 12

Multiple Choice

Tavera is a large automobile company that saw performance decline once new competitors entered the market.Tavera is unable to simultaneously finance new product development and provide for improvements to older models.Tommy Hill,the marketing manager at Tavera decided to focus on cost-cutting with the older and more established brands,leaving them without much investment or modification.Tavera had decided to ________ the older products.

• A)extend
• B)maintain
• C)drop
• D)harvest
• E)review

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Definitions:

Rituals

Established patterns of behavior that are performed as part of a cultural or religious practice.

Binge Drinking

The consumption of an excessive amount of alcohol in a short period of time, often defined as five or more drinks for males and four or more drinks for females within about two hours.

Information Campaign

Organized efforts to disseminate knowledge or raise awareness on specific topics through various media platforms.

Terror Management Theory

The idea that people adopt cultural values and moral principles in order to cope with their fear of death. This system of beliefs protects individuals from anxiety about their mortality and bolsters their self-esteem.