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CisTech is test marketing its new computers by measuring consumer responses to the new computers and its marketing tactics in laboratory stores.CisTech is using controlled test marketing in this scenario.
Rate of Return on Investment
A measure of the profitability of an investment, calculated as a percentage of the original investment.
Net Present Value
A financial metric used to evaluate the profitability of an investment by calculating the difference between the present value of cash inflows and outflows over a period of time.
Compound Interest
Interest earnings calculated on the base principal along with any interest that has previously accumulated from past periods on that principal.
Straight-Line Depreciation
A method of calculating the depreciation of an asset which spreads the cost evenly across the useful life of the asset.
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