Examlex

Solved

Although Products That Remain in the Maturity Stage of the PLC

question 121

True/False

Although products that remain in the maturity stage of the PLC seem unchanged, the most successful ones actually evolve to meet changing consumer needs.


Definitions:

Commercialization

The process of taking a new product or service to the market, introducing it to consumers, and making it available for purchase.

Test Marketing

The process of launching a new product or service to a limited geographical area to gauge its viability before a full-scale launch.

Maturity Stage

A phase in the product life cycle where sales growth slows down, and the product is well established in the market.

Growth Stage

A phase in the product life cycle characterized by rapid market acceptance and increasing profits.

Related Questions