Swatch Surveyed the Market and Identified an Unserved Segment of Watch

question 64

Multiple Choice

Swatch surveyed the market and identified an unserved segment of watch buyers.Using these results,they created a watch at a price consumers were willing to pay.The unorthodox order of this marketing mix decision is an example of ________.

• A)competition-based pricing
• B)cost-plus pricing
• C)target costing
• D)value-based pricing
• E)penetration pricing