Firm a Is Planning on Merging with Firm B

question 82

Multiple Choice

Firm A is planning on merging with Firm B.Firm A will pay Firm B's equityholders the current value of their equity in shares of FirmA.Firm A currently has 2,300 shares of equity outstanding at a
Market price of £20 a share.Firm B has 1,800 shares outstanding at a price of £15 a share.The
After-merger earnings will be £6,500.What will the earnings per share be after the merger?

• A)£1.67
• B)£1.78
• C)£1.83
• D)£1.87
• E)£1.92

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Definitions:

Consumer Touchpoints

A marketer’s product, service, or brand points of contact with a consumer from start to finish in the purchase decision process.

Purchase Decision Process

The stages consumers go through before, during, and after making a purchase, including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Consumer Purchase Decision Process

The sequence of steps consumers go through, from recognizing a need or want to the post-purchase evaluation.

Situational Influences

External factors that can affect consumer behavior and decision-making processes at specific moments in time.