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The APV method to value a project should be used when the:
Demand Curve
A graphical representation of the relationship between the price of a good or service and the quantity demanded for a given period, typically downward sloping.
Competitive Firm
A company that operates in a market where it must compete with other firms for customers.
Marginal Revenue
The additional revenue that a company receives from selling one more unit of a product or service.
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