Examlex
Ritter's study of Initial Public Offerings (IPOs) showed that the post offering share performance was:
Parallel Distribution
A method of distribution where products are sold through channels that are not authorized by the original manufacturer.
Multiple Level Selling
A marketing strategy that involves selling products through a network of distributors or representatives who earn income from both direct sales to customers and the sales of recruited team members.
Multibrand Strategy
A marketing strategy that involves selling multiple competing brands within a single company's portfolio.
Perceived Value
The value a consumer assigns to a product based on their personal assessment rather than its objective market value.
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