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It is incorrect to use the firm's discount rate when valuing a new project because:
Western Electric
A historical American electrical engineering and manufacturing company that played a significant role in the development and growth of the telecommunications industry.
Human Relations Theory
A concept in management emphasizing the importance of social processes in the workplace, including communication and employee needs, for enhancing productivity.
Wagner Act
A foundational piece of U.S. labor law enacted in 1935 that established the rights of workers to form unions and engage in collective bargaining.
Theory Y
A management notion that assumes employees are inherently motivated and enjoy their job duties.
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