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According to the Capital Asset Pricing Model:
Swoosh
A commonly recognized symbol of Nike, representing speed, movement, power, and motivation.
Brand Name
The name given to a product or service to distinguish it from others and create a recognizable identity in the market.
Downsizing
The practice of reducing a company's size through layoffs, closures, or the elimination of certain products or services, often to cut costs.
Deceptive Practice
Activities or practices by businesses that are misleading or dishonest, which can mislead consumers and are often illegal.
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