Examlex
The potential decision to abandon a project has option value because:
Readily Experienced
Something that is easily or frequently encountered or felt.
Social Marketing
The use of marketing principles and techniques to influence target audience behaviors that benefit society as a whole, as well as the individual.
Nonprofit Organizations
Organizations that operate for purposes other than making a profit, often focusing on social, educational, or charitable activities.
Metrics
Quantitative measures used to track and assess the status of a specific process, performance, or outcome.
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