Maritz Research's New Vehicle Customer Study Includes Data Collected Over

question 4

Multiple Choice

Maritz Research's New Vehicle Customer Study includes data collected over several years,and in recent years it has studied hybrids.Its market analysts know why drivers purchase hybrids,what makes them satisfied,what their expectations are for gas mileage,and preferences for alternative fuels.The main use of this type of research would be related to:

• A)Product research.
• B)Pricing research.
• C)Promotion research.
• D)Distribution research.

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Definitions:

Nominal Or Interval

Categories of measurement scales in statistics where nominal involves labeling without a natural order and interval implies ordered categories with meaningful intervals between values.

Level Of Measurement

The nature of the information within the values assigned to variables, indicating the degree to which mathematical operations can be performed.

Frequency Distribution

A frequency distribution is a summary of data showing the number (frequency) of observations in each of several non-overlapping categories or classes.

Jobs

Positions of employment or activities performed by individuals, often for compensation.