When a Revolutionary New Product Is Created,marketers Use Research to Determine

question 16

Multiple Choice

When a revolutionary new product is created,marketers use research to determine the"value"consumers perceive in the new product.The main use of this type of research would be related to:

• A)Product research.
• B)Pricing research.
• C)Promotion research.
• D)Distribution research.

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Definitions:

Prospect

A potential customer or client who has been identified as having the interest and ability to purchase a product or service.

Trial Close

A sales technique involving asking a prospect a question that assumes they are ready to make a purchase decision, used to assess readiness to buy.

Experienced Salespeople

Individuals who have a significant amount of knowledge and skills acquired through years of working in sales positions, enabling them to effectively understand and meet customer needs.

Prospect's Attitude

The mental state, view, or feelings a potential customer holds towards a product, service, or proposal being offered.