Chobani Launched a Campaign,called"The Break You Make,"in 2015 to Increase

question 87

Multiple Choice

Chobani launched a campaign,called"The Break You Make,"in 2015 to increase awareness of the Chobani Flip,an afternoon snack yogurt.Research determined that the campaign was very successful,with sales of Chobani Flip up 300% over the previous year.The main use of this type of research would be related to:

• A)Product research.
• B)Pricing research.
• C)Promotion research.
• D)Distribution research

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Definitions:

Partnership Business

A business structure where two or more individuals manage and operate a business in accordance with the terms and objectives set out in a Partnership Deed.