One of the Most Important Philosophies Managers Have Is That

question 94

Essay

One of the most important philosophies managers have is that which determines how they view their company's role in terms of what it provides the market.The marketing concept is a much more effective philosophy than the sales orientation philosophy.Define the marketing concept and discuss its relationship to marketing research.

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Definitions:

Customer Dissatisfaction

The negative feelings or reactions customers have when their expectations or needs are not met by a product or service.

External Source

An entity or information that originates from outside an organization or research study.

Reference Source

Materials or resources used to obtain information or data to support arguments, theories, or ideas.

Internal Locus

Refers to the belief that one's own actions or choices directly influence the outcomes in their life, as opposed to external forces.